This project began as Glutino® was renovating their Breakfast Bar recipe, with a new, more delicious bar filling. The design needed to communicate to the consumer that the brand did a major overhaul on the recipe while staying within the packaging guardrails. We chose to utilized top-down photography, which elevated the brand to be more on-trend in the category.
Art Direction and Design: Emily Driscoll
Photography: Renee Comet Photography
Retouching and Flavor Cue Additions: Pistol Studios